Poster research

This poster gave me the idea of having a landscape poster with two images side by side, the two images would be one of a retired or former player E.G Ryan Giggs and the other image would be a current player most likely playing in a similar position and for the same team E.G Lingard. This would express that my T.V channel is going to compare vintage/past and current football and the players.

Poster research

The idea that I got from this poster is this poster is that I could create several posters of iconic moments such as Pele scoring the bicycle kick at a world cup or Maronda scoring the hand of god or when henry knocked out republic of Ireland with a handball.

Research ideas

This screen shot represents how the sporting and football world has developed and evolved over the years, the idea for the poster is I could have a poster of football players performing the same action E.G shooting. The first player would be a player from the 60's all the way down to a current player, this would express that my T.V channel is about vintage/past football.

I also thought that I could create different programs talking about how different aspects of football has change in the past 50 years, for example the amount of money that is put into football and how much all players own.

Theory Lesson - Genre

How to identify Genre:

Conventions - Mise en scene (props, costume, lighting, set character performance)

Language - Accents, formal and non formal.

Production techniques - (editing, camera angles and movement, structure, filters, effects and sound)

Narrative structures (linear, non linear, abstract, narrative ect)

How is genre important?

• Hollywood like genre because of familiarity so the audience are comfortable and happy.
• So they is a clear target audience.
• Template and pattern E.G if it is a western the director knows there needs to cowboy hats and a big shot off. 
• People can gain specific knowledge on certain genres - experts/specialists on their genres. Some actors and directors will only do certain genres normally just one genre.
• Such as Will ferrel who is normally just in comedies. The downside he might only be able to get comedies roles, stuck in a role (pigeon hold/type cast).
• Fans of the genre know the codes and conventions - When a wizard with a pointy hat slams down his staff a magic beam of light will appear, because the audience knows this it makes it easier for movie makers.

Distributor: 

• Genre makes it a lot easier for distributors when marketing movies because they all ready their target audience.
• Fans will buy movies just because of the genre.
• Provides a structure for retail outlets, when selling the movie.

Steve Neale: 

Key Quotes - "Difference is absolutely essential to the economy of genre"

                      " How is this evident in your own work"

There needs to be small difference in every film - Variation within each genre.

John hartley -  argues that genres can not be put together "the limit the meaning - potential of a given text. Not correct there are many films where they are put together E.G sereinty (spin off firefly).

He then goes on to say the same text can belong to different genres in different countries or time

John fikes defines genres as 'attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences'.

- genre is just for connivence to make it easier for audiences.

Male gaze - the camera is used to observe women from the perspective of a male. This often results in the fragmented shots, close ups or tracking shots of the female form. Example James bond die another day when bond meets jinx.

Binary Opposition - the contrast between two mutually exclusive concepts or things that creates conflict drives narrative E.G good/evil

Theory Lesson Narrative

Narrative: The structure of the story.

Structuralism: A belief that there is structure in all things - that items within a certain paradigm (a class of elements with similarities) follow specific patterns.

Equilibrium theory - Tododrov :

Equilibrium - the setting is established, key characters are introduced and the story is set up.

Disruption: oppositional characters appear and the story takes a particular direction.

Conflict: the lives of the characters and events are interwoven. Tension builds.

Climax: highest point in tension where things begin to get sorted.

New equilibrium: matters are sorted, problems are involved.

For the Birds

Equilibrium - The bird standing on the telephone wire.
Disruption - Birds fighting on the telephone wire.
Conflict - Small birds gaining up on the big bird, laughing at him because he is different (bigger).
Climax - Big bird hanging on the wire while the small birds try and make him fall off the wire.
New equilibrium - Now the big bird is laughing at the small birds because they have lost all of their feathers (different).

Binary Opposition - Levi-strauss : Focussing on the different sets of opposite values which reveal the structure of the media texts. Good v Bad. Live and death E.G Martian - Matt damon vs mars (trying to live)/ Lord of the Rings - Hobbit vs Sauron/Hobbits v Golum/ Hobbits v Humans

Linear/no linear - chronological vs non: Linear (structure) story telling (start - middle - end) Simple 

(A-B-C)  Deadpool is a no linear film = the film starts at the middle. 

Structure- Open structure - there will be another film E.G inception, there is more to see.   

Closed - everything in that film have finished

Abstract, narrative, performance, and hybrid - (music video)

Vladimir propp - 7 characters 

Roland Barthes-  enigma codes, semiotic, action, culture, symbolic - 

5 Codes:

1. Action code = Meaning of specific words, actions or looks.
2. The Semic code = The connotations of a character/place/object.
3. The symbolic code = Metaphor or figure of representation.
4. Cultural code = connections to the world outside the text.
5. Engima code = Puzzels set up to be solved by audience.

Propp's Character Theory - Chole Abraham - 7 Character Types

1. Hero - traditionaly male - to safe the day. t
2. Villain - male/female - stop the hero from getting what he wants. Anyone you wants the opposite to the hero.
3. Dispatcher - the person you sends the hero they mission. Normally an authority figure.
4. Donor/Mentor - Gives the hero someone to help them on their journey (weapon) (same person as dispatcher).
5. Helper - Anyone who helps the hero and ttys to get to the equilibrium.
6. Heroine - The thing or person the hero wants to save or price at the end of the film, could be an object or love interest.
7. False Hero - the betrayer, someone who you think is on the good side but then betrays the hero.

Researching other Websites!!

Website research

My initial ideas for my website

My current idea is to create a T.V channel just focusing on Football.  My website will have content on world wide football, all of the top leagues. My website will have a score centre page with the live scores from the MLS to the Premier League. There will be a sub section for each with live updates, the team sheet, injuries and substitutions. There will be a live chat for league where there can questions from the users and the host for each will also ask questions to the audience to get their opinion on the live scores.

This is my initial idea that I am going to use for my planning going forward and incorporate more of the research when I do it.

Audience Profile

TOM











Gender - Mainly Male

Age - 12-18

Interests -

• Playing football for local team, also playing football with friends at the common and watching his team play (match of the day).
• Playing video games, football (Fifa) and others. 
• Going to cinema with friends to see movies such as fast and furious and Jurassic world.

Money - At a younger age Tom only had money from the monthly pocket money, when he is 16+ Tom might get a part time job and have some extra money.

School - From the start of GCSE's to the end of A-Levels.

Home - He lives in a house with his mum and alternates weekends with his dad who lives out of the city in a house.

I have made this audience profile because 

The Different ways to perform audience research

There are two ways to conduct audience research, quantitative and qualitative:

  Audience profile- this is so you know you to target when constructing you audience research

  Quantitative audience research is to do with quantities and numbers, this type of data is easy to measure when you put your statistics in to a a graph, this will also show you how you audiences behave.

  Qualitative then looks in more depth to explain why the audience have behaved in a certain way.

  When you use both of this research techniques and put the data together it would be very useful, the quantitate will define your findings and qualitative will help you describe your findings.

  Surveys and Questionnaires:

  A survey will have multi choice questions, this data is easy to into a graph and then have statistics. Surveys are easier for audiences because they are quick and easy but the data will not be as in depth.

  A questionnaire might require more time from you audience because this question will need longer answers, this data is good because you will receive more detailed responses.

  Focus Groups:

  This is similar to a group interview, when you a perform a focus group,  the researcher will ask a group of relevant people a question and they will discuss and share their opinions while the researcher observes.  This sort of research is good because you get immediate responses and you can hear a debate of the good and the bad of your product.  Your research can be affected because the people in the discussion may be influenced by your presence.

  Why is audience research important?

  This is important because it gives you insight into the opinion of your target audience likes about your product and what to improve and adapt, audience research will tell help make your product appealing to a wider audience.