Conventions - Mise en scene (props, costume, lighting, set character performance)
Language - Accents, formal and non formal.
Production techniques - (editing, camera angles and movement, structure, filters, effects and sound)
Narrative structures (linear, non linear, abstract, narrative ect)
How is genre important?
- Hollywood like genre because of familiarity so the audience are comfortable and happy.
- So they is a clear target audience.
- Template and pattern E.G if it is a western the director knows there needs to cowboy hats and a big shot off.
- People can gain specific knowledge on certain genres - experts/specialists on their genres. Some actors and directors will only do certain genres normally just one genre.
- Such as Will ferrel who is normally just in comedies. The downside he might only be able to get comedies roles, stuck in a role (pigeon hold/type cast).
- Fans of the genre know the codes and conventions - When a wizard with a pointy hat slams down his staff a magic beam of light will appear, because the audience knows this it makes it easier for movie makers.
Distributor:
- Genre makes it a lot easier for distributors when marketing movies because they all ready their target audience.
- Fans will buy movies just because of the genre.
- Provides a structure for retail outlets, when selling the movie.
Steve Neale:
Key Quotes - "Difference is absolutely essential to the economy of genre"
" How is this evident in your own work"
There needs to be small difference in every film - Variation within each genre.
John hartley - argues that genres can not be put together "the limit the meaning - potential of a given text. Not correct there are many films where they are put together E.G sereinty (spin off firefly).
He then goes on to say the same text can belong to different genres in different countries or time
John fikes defines genres as 'attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences'.
- genre is just for connivence to make it easier for audiences.
Male gaze - the camera is used to observe women from the perspective of a male. This often results in the fragmented shots, close ups or tracking shots of the female form. Example James bond die another day when bond meets jinx.
Binary Opposition - the contrast between two mutually exclusive concepts or things that creates conflict drives narrative E.G good/evil
John hartley - argues that genres can not be put together "the limit the meaning - potential of a given text. Not correct there are many films where they are put together E.G sereinty (spin off firefly).
He then goes on to say the same text can belong to different genres in different countries or time
John fikes defines genres as 'attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences'.
- genre is just for connivence to make it easier for audiences.
Male gaze - the camera is used to observe women from the perspective of a male. This often results in the fragmented shots, close ups or tracking shots of the female form. Example James bond die another day when bond meets jinx.
Binary Opposition - the contrast between two mutually exclusive concepts or things that creates conflict drives narrative E.G good/evil
Same issues as before. Make sure you link this to your work and brighten up the page with visual examples.
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