Billboard Research

This is a very clever bit of advertisement because BT sport are informing their target audience that they show all four of the major tournaments all in one poster, this is so clever because not along is it a very creative poster it is also saving BT sport money because instead of making four separate billboards for all four competitions they just made one. This technique also means that their target audience will be excited about all four competitions all at once, this may lead to more people paying BT sport because of all the competitions they broadcast.  This technique is even more effective because these posters were released before the season had even started.