The Different ways to perform audience research

There are two ways to conduct audience research, quantitative and qualitative:

  Audience profile- this is so you know you to target when constructing you audience research

  Quantitative audience research is to do with quantities and numbers, this type of data is easy to measure when you put your statistics in to a a graph, this will also show you how you audiences behave.

  Qualitative then looks in more depth to explain why the audience have behaved in a certain way.

  When you use both of this research techniques and put the data together it would be very useful, the quantitate will define your findings and qualitative will help you describe your findings.

  Surveys and Questionnaires:

  A survey will have multi choice questions, this data is easy to into a graph and then have statistics. Surveys are easier for audiences because they are quick and easy but the data will not be as in depth.

  A questionnaire might require more time from you audience because this question will need longer answers, this data is good because you will receive more detailed responses.

  Focus Groups:

  This is similar to a group interview, when you a perform a focus group,  the researcher will ask a group of relevant people a question and they will discuss and share their opinions while the researcher observes.  This sort of research is good because you get immediate responses and you can hear a debate of the good and the bad of your product.  Your research can be affected because the people in the discussion may be influenced by your presence.

  Why is audience research important?

  This is important because it gives you insight into the opinion of your target audience likes about your product and what to improve and adapt, audience research will tell help make your product appealing to a wider audience.